The fact that the Tour de France has come to Yorkshire and will come through Bradford District on each of it’s days is a great coup for the County and for the district, yet to read and listen to some of the comments you would think that far from being a great opportunity it is the greatest disaster to fall upon Bradford for decades.
For those who chose to ignore the fact; Bradford is in Yorkshire and the TDF is expected to result in a £100m boost to the regions economy. Unless we chose to isolate ourselves from the rest of the county there is no reason why Bradford, district and City centre, should not secure at least its fair share of this economic boost. Even without the TDF people stay in Bradford and visit other attractions in Yorkshire and vice versa, no one has explained why this should be any different with the TDF.
The race is not coming through the City centre but it is coming to the District; as a Council we are responsible for promoting the whole district and I therefore welcome this decision. I would have considered contributing to the costs of the TDF even if it did not come through any part of the District because of the significant economic benefit our district can accrue. Bradford is ideally placed to benefit as we are within easy travelling distance of much of the route, not just the bit that comes through the District as long as we unite, public sector, private sector and the local community, to ensure that we sell the whole district and secure as much benefit for as many businesses as is possible.
The really worrying thing about some of those who are objecting to the route, which has been set by an organisation that has run the greatest bike race on earth for over 100 years based on their technical experience, is that they appear not only to dismiss the rest of the country and the interdependence of our local economies but they seem to have decided that unless an event happens in the City Centre then it is not happening in the area covered by the Council. Part of the role of the 90 Councillors is to have a responsibility to secure economic benefit for the whole district as well as represent their own Wards.
The Council will spend the next 18 months working with the private sector and other local authorities to secure the best return for Yorkshire and, most importantly for Bradford. Bradford needs a coalition of the willing, not only to secure maximum benefits from the TDF, but also to deal with the challenges the whole district faces in employment, regeneration and cohesion. We need debate, we need challenge, we need to hold decision makers to account, but there do appear to be people who are wiling, even determined, to portray a negative story about Bradford for their own ends. To those people I would say, criticise by all means, challenge by all means but your current tactics and comments mean that you are damaging the City and District you claim to want to improve and benefit. The reaction of some people to the route of the TDF seems to exemplify that view and I would ask how those people expect to help sell this City and this district to the thousands of visitors we can expect to Yorkshire and Bradford when they simply criticise and complain rather than engage and contribute.
I will work with people who have positive contributions to make and are wiling to work in partnership and develop ideas. For those who feel their own political ends are more important than supporting the potential benefits to the local economy they can get on their bikes and leave the work of delivering to those that are really want to contribute.